Here are some designs by a few influential Late Modern designers
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| Lester Beall - Rural Electrification Administration - 1941 |
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| Paul Rand - Coronet VSO Brandy - 1941 |
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| Bradbury Thompson - Wesvaco - 1958 |
Thursday, February 19, 2015
Tuesday, February 10, 2015
Late Mod post 1
Hey so we're Thomas and Jenna and as part of our History of Graphic Design class we have to keep a blog this semester about the Late Modern Movement of Design. So we sorta summed up the initial ice breaker work we had to do, into our first post.
The Late Modern Movement (1945-1970), starting post World War II, was the first to break all the rules of Graphic Design showing that design doesn't have to be pretty to be appealing. The movement like fine art at the time got rid of the ornate decorations and nonsensical frivolities that had become commonplace within Graphic compositions. It is considered to be the first abstract movement in design with designers like Paul Rand and Saul Bass leading the pack, creating film posters, Ad campaigns and Branding that reflect the style. Some elements to look at when examining a composition that might hint to it being Late Modern is the simplicity of the typography, the dynamism of the graphic elements within the composition and the collage like look to the designs.
The Late Modern Movement (1945-1970), starting post World War II, was the first to break all the rules of Graphic Design showing that design doesn't have to be pretty to be appealing. The movement like fine art at the time got rid of the ornate decorations and nonsensical frivolities that had become commonplace within Graphic compositions. It is considered to be the first abstract movement in design with designers like Paul Rand and Saul Bass leading the pack, creating film posters, Ad campaigns and Branding that reflect the style. Some elements to look at when examining a composition that might hint to it being Late Modern is the simplicity of the typography, the dynamism of the graphic elements within the composition and the collage like look to the designs.
Most of the research comes to the conclusion that late modern design is: "mostly known for distorted geometric shapes and informal layouts, the only aspect of this style that isn't informal is the type, which was devoid of decoration". Others say "the late modern period was dominated by American innovations. Inspired by European avant-garde early modern approaches, American late modern artists widely applied the non-decorative approach of the modernists without the dogma. The result was a new simplicity that gained wide popular acceptance."
That's a lot of mumbo-jumbo to us, and we think it can be best said as: they went for function dictating its form and simplicity. It showed in not only the graphics that came out but the fashion, architecture and products. Simple styles to get the message. We have some pics to go along with the time.
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